Context
Quebrando Fronteiras is a social impact platform focused on donation and fundraising journeys.
Problem
Critical user paths had friction points that affected completion behavior in donation-related interactions.
Role & Ownership
I refactored key frontend flows and interaction patterns to improve usability in high-intent moments.
Technical Decisions
- Reworked critical journeys with clearer flow progression and reduced interaction friction.
- Improved mobile behavior for donation-related steps.
- Used analytics-informed iteration to guide UX adjustments.
- Kept implementation maintainable in Next.js + TypeScript.
Outcome
- Donation flow interactions became clearer and easier to complete.
- Usability improvements supported stronger conversion-oriented behavior.
Notes / Lessons
Small UX improvements in critical funnels can produce outsized impact in social products.