Context
MSPA needed a strong digital entry point to communicate value clearly and support growth campaigns.
Problem
A single static marketing page was not enough for different ad intents and campaign audiences. The team needed fast pages, scalable content operations, and consistent media performance.
Role & Ownership
I worked on frontend implementation, architecture choices, and conversion-oriented structure for landing experiences. I also supported campaign flexibility and media delivery decisions.
Technical Decisions
- Built the landing experience with Astro for strong baseline performance and SEO.
- Implemented a multi-LP model to support different campaign/ad contexts with reusable structure.
- Used Cloudflare bucket-based media delivery for videos and assets to improve consistency and maintainability.
- Coordinated page content structure with compliance-oriented messaging and discoverability goals.
Outcome
- Landing pages became easier to adapt for multiple campaign scenarios.
- Media-heavy sections remained performant and operationally manageable.
- The experience delivered a clearer path from acquisition traffic to conversion-oriented actions.
Notes / Lessons
Campaign performance depends on architecture as much as copy. A reusable multi-LP setup reduced iteration friction while keeping technical quality stable.